Nachairals (Print: Photoshop, Quark Xpress, Illustration)

Part of the stationary set and an ad for Nachairals, a non-traditional outdoor furniture store for children located in Chicago Illinois. Both pieces are part of an over all package that includes ads, packaging, interior design, full stationary set and a communication plan.
The entire look of the store focuses on children, and children’s drawings. The mushroom logo used throught out everything mimics a child’s crayon drawing, and the rest of the pieces revolve around that style. The paper used for letters is a modified version of children’s writing paper.
The ads showcase a child or in this case children playing on/ with one of Nachairals’ products, and are rendered in a child’s crayon drawing. The headline also follows suit, but employees coloring book outlines and are colored outside the lines to completely the childlike look of the ads